Having a universal strategy for everyone would fail any business. Having a clear understanding of your traffic to target different groups of audience with different behaviors will give you a better strategy.
Having a relevant value prop that resonate with different groups of your audience makes a big difference.
What content motivates your audience? What do they need to know and how do you present that info?
The composition of your landing page, including the length and positioning of content or form, flow of info, and speed affect the usability and experience.
For eCommerce sites, the check-out process is a major component to optimize to make it better & faster.
No one has the answers. The closest answer comes from testing & optimizing based on your conversion metrics and insights!
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